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...Strategic planning process involves developing an overall company strategy for long run survival and growth this defining a mission statement of organization s purpose should be market oriented setting objectives supporting goals to guide the entire designing business portfolio collection businesses products that make up functional strategies detailed each department designed accomplish statements realistic motivating characteristics good distinctive specific competencies fit environment copyright prentice hall best is one fits strengths weaknesses opportunities in must analyze its current or units sbu decide which receive more less no investment develop adding new analyzing boston consulting group approach relative share high low e stars question marks t h g r i profit potential build into phase out may need heavy requires cash hold w grow o cows dogs k established successful l m produces ge grid strength strong average weak n c v medium d y b u...