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...Innovation and new product strategy as a customer driven process planning idea generation screening evaluating business analysis development marketing market testing commercialization variation in the generic feature managing google s factory director of consumer web products marissa mayer is champion she favors launches that are early often joined programmer when workforce totaled by had employees with expected sales billion how innovates search leader has earned reputation one most innovative companies world technology few ways hatches ideas free thinking time gives all engineers day week to develop their own pet projects no matter far from company central mission if work gets way days for weeks they accumulate news came out this finding value opportunities objective identify needs improvements existing production processes supporting services transformational break through digital photography category dell printers nike apparel golf clubs line extension color package style increment...