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...Summary this section offers a of the parts proper marketing plan manufacturing group cc license www mmmatters com executive is written last but placed in front document do not try to write first before you put work on entire should outline compelling argument and hypothesis that supported by data your tell reader why will support achievement business goals it straight no spin if did job with each seven steps writing be natural easy there are two main purposes for define clarify agree strategy tactics convey information stakeholders presenting hard an investor or senior from whom desire buy they likely only read scanning rest may thinking yourself i go through time effort comprehensive when all really need one page see number above consider professional marketer must think have then sir madam well worth investment good career reputation current situation analysis now take stock where at present can t create effective move forward don concise understanding point start sections step summa...