Creative Brief PROJECT / CAMPAIGN NAME: Internal Name of the Project / Campaign CONTACT: First & Last Name | xx@uidaho.edu SPONSORING UNIT: College, Unit, Department BUDGET: XXXXXX X.X.XX (creative development), XXXXXX XXXX (production & mailing) Executive Summary Project Overview & Description Assignment: Click here to describe the assignment/desired outcome. Background: Click here to briefly describe the background behind the request. Has this piece/campaign existed in the past? What’s change? Why now? What is the problem to solve? Target Market & Audience Primary Audience: Click here to enter text. o Mindset: Briefly describe ...

 

NSW GOVERNMENT MEDIA BRIEFING DOCUMENT SUMMARY OF CONTACT INFORMATION CLIENT / DEPARTMENT PRODUCT CAMPAIGN CLIENT CONTACT DATE OF BRIEF CREATIVE AGENCY & CONTACT RESEARCH AGENCY & CONTACT RESPONSE DEADLINE Wavemaker recommendation required by when? HAS THIS BRIEF BEEN APPROVED BY MEDIA DIRECTOR / CENTRAL COMMUNICATIONS DEPARTMENT APPROVED THIS BRIEF? DOES THIS BRIEF REQUIRE AN INTEGRATED RESPONSE FROM WAVEMAKER AND OTHER PARTNERS E.G. CREATIVE AGENCY? WHICH STATES / COUNTRIES ARE COVERED BY THIS BRIEF? E.G. Just Australia? Just NSW? Should we be engaging audiences in other countries? Commercial in confidence. V2 20/11/2017 ESSENTIAL BRIEFING INFORMATION BUDGET (Note: ...