tools not rules www tools not rules com creative brief introduction how to use this document the brief description goals audience competition obstacles risks process timeline budget introduction a creative ...
Filetype Word DOCX | Posted on 01 Aug 2022 | 3 years ago
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...Tools not rules www com creative brief introduction how to use this document the description goals audience competition obstacles risks process timeline budget a is first attempt articulate of project define its perimeters and it serves focus your conversations with team members stakeholders clients throughout production you can refer back make sure re still on message note contents may change as in development learn more about what making all projects have unique needs no single will suit but template get started feel free adapt here are some things keep mind collaborate interview so internalize their be include anyone who approval pipeline don t want nasty surprises once swing s okay do brain dump at whittle down essentials before share people won read unless succinct if value limited meaningful descriptors words like cool interesting useless dig deeper does mean describe features makes product distinct simple answer questions below replace supplied descriptive declarative copy start...