ndc travel agencies enabler to success insights into how travel agents see ndc impacting their business october 2015 contents 3 executive summary 24 agencies approach to technology may affect their ...
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...Ndc travel agencies enabler to success insights into how agents see impacting their business october contents executive summary approach technology may affect introduction adoption of research methodology view as a way improve competitive positions critical component expect be paid for restoring enabled product sales competitiveness going from vision execution have diverse reliance on airline don t use gdss conclusions sole source inventory recommendations two types products drive agency booking channel case studies in action fragmentation glossary distribution related frustrations clarify what want about the authors express low awareness complexity influences behaviour had respond airlines evolving strat egies and serve mix travellers introduced world searches plans variety marketplace buys air is continuously changing categories branded fares ancil digital technologies chang lary influenced distribu tion strategies example offer ing commercial environment all optional ancillary throu...