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...Journal of social computing issn pp volume number september doi jsc from ethics washing to bashing a moral philosophy view on tech elettra bietti abstract weaponized in support deregulation and self regulation is increasingly identified with technology companies regulatory efforts shallow appearances ethical behavior so called by the rise prompting criticism scrutiny scholars community author defines as parallel tendency trivialize underlying these two attitudes are few misunderstandings understood opposition alternative law political representation organizing perceived formalistic vulnerable instrumentalization ontologically flawed reasoning portrayed mere ivory tower intellectualization complex problems that need be dealt through other methodologies this article argues rhetoric morality should not reductively instrumentalized either industry form or policy makers grappling role requires moving beyond simplification seeing mode inquiry facilitates evaluation competing strategies we mu...