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...International journal of entrepreneurship volume issue business ethics in marketing communication seungho cho soong sil university abstract the current research investigates how professionals perceive an ethical viral and what factors are associated with their moral judgment on problem a power blogger specific this considered organizational individual professional affecting to answer questions online survey was taken by three hundred ninety four participated found that had strong utilitarian perspective individualism among significantly deontology relativism utilitarianism sense rivalry also justice however there were no significant associating each keywords perspectives introduction or word mouth refers techniques recently use social networks acknowledge products advertise brands achieve other objectives through networking such as youtube facebook twitter blogs immense benefit using is message whether it about product brand service can be rapidly spread highly connected individuals pu...