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...Journal of business ethics education neilsonjournals publishing teaching the principles approach john hasnas georgetown university usa abstract is usually taught either from a philosophical perspective that derives guiding normative theories or an atheoretical has students analyze cases present difficult ethical issues and propose solutions on casuistic basis this article proposes third teleologically nature market activity itself demonstrates how can meet four main challenges facing those who teach in schools definition cultural relativism integration keywords pedagogy curriculum teleological introduction couple decades ago cartoonist gary larson produced amusing two panel cartoon first entitled what we say to dogs shows man pointing at dog saying okay ginger i ve had it you stay out garbage understand else second hear same picture with words blah change have talking about categorical imperative aristotle s conception eudaemonia pretty good representation philosophically trained profe...