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...Marc c qxd pm page chapter ethics in marketing communications richard christy ethical considerations questions of right and wrong are an inseparable part real life any organisation s can send messages about its stance either intentionally or otherwise organisations need to cultivate active awareness the consequences their aims learning objectives this introduce ideas business review how they relevant briefly main way applied general discuss differing viewpoints as a whole understand such truth telling respect for personal privacy treatment vulnerable groups taste decency affect specific issues frameworks models that help managers think through these planning interpretation see minicase entitled pure simple fashions at end introduction book word good is probably used dozens times often something functionally sense likely contribute effective may not be similar however also have moral ethically acceptable two words interchangeably here connotation which quite distinct looks bad might fam...