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...Baker saren ch pm page marketing ethics patrick e murphy chapter topics introduction theoretical focus in empirical research theory future directions suggestions for conducting on conclusion thefield of has matured recent years if one were to apply the product life cycle concept it introductory stage would be s and while growth period occurred during as will noted later most articles this topic published time since turn century could labelled maturity earliest workappeared was mostly journal saw beginning with some regularity other academic journals according came age at that substantial attention devoted business press then moved from being called an oxymoron a subject legitimacy more scholarship been but is now specialty rather than ones academics consider top tier attheoutset important characterize field its underpinnings definition used here systematic study how moral standards are applied decisions behaviors institutions laczniak x many observers view subfield within much like fin...