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...Ijcrb webs com april interdisciplinary journal of contemporary research in business vol no digital media ethics and the role a case study pakistan muhammad nasir department communication studies sarhad university science information technology peshawar abstract globally relates to diverse ethical problems practices norms news which includes online journalism blogging photojournalism citizen social it also questions about how professional should use this new publish stories as well text or images provided by citizens for although is concept however due launch numerous tv channels during last decade spread activities gaining wide popularity most national level electronic print concerns are diverting with fast pace we will try determine particular reference suggest ways means its further development bring positive change society key words pemra background term derived from medium carrier mode denotes an item specifically designed reach large audience viewers was first used advent newspape...