File: Academic Pdf 231146 | An Overview And Analysis Of Marketing Ethics
international journal of academic research in business and social sciences november 2014 vol 4 no 11 issn 2222 6990 an overview and analysis of marketing ethics dincer caner galatasaray university ...
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...International journal of academic research in business and social sciences november vol no issn an overview analysis marketing ethics dincer caner galatasaray university faculty economic administrative department administration email canercbr yahoo com banu bdincer gsu edu tr doi ijarbss v i url http dx org abstract todays world addition to general decisions managers must also make judgments concerning what is ethical do this not easy task especially for professionals as the visible interface with only customers but all other stakeholders it important marketers take into consideration should be examined from individual organizational societal perspective keywords socially responsible behavior decision making introduction right or johnson shows that difficulty affirming sometimes good evil seem joint products a desirable result generally accompanied by negative one functional area most closely related abuse firms because function charged communicating openly satisfying volle p thus clos...