File: Kfc Pdf 216596 | Kfc Item Download 2023-02-18 18-00-22
TITLE OF CASE STUDY: KFC $10 Sunday Buckets Campaign Summary: KFC has the fortune of being one of America’s most iconic brands, but like any classic brand there is ...
Filetype PDF | Posted on 18 Feb 2023 | 2 years ago
The words contained in this file might help you see if this file matches what you are looking for:
...Title of case study kfc sunday buckets campaign summary has the fortune being one america s most iconic brands but like any classic brand there is a constant fight to stay top mind for consumers in today world while competitors continued introduce new menu items that were quick and designed modern on go lifestyle our core product was perceived as opposite food you eat when slowing down sitting this had pushed into consideration set special occasions only consumer minds appropriate everyone reason get together spend time around table addressed challenge with bucket which reasserted relevance during very day week family sought help realize every worth getting colonel chicken at center research used testing ethnographics qualitative quantitative neuro description operated insight be showed not taste rooted past occasion usually been sundays asked their opinions many responses began i remember strong ties pleasant memories from often these tied focus groups people remembered they it fondly...