TITLE OF CASE STUDY: Pizza Turnaround Business Situation and Campaign Objectives A struggling business in a declining industry In late 2009, the pizza category was in decline and the nation&rsquo ...
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...Title of case study pizza turnaround business situation and campaign objectives a struggling in declining industry late the category was decline nation s three largest companies were while overall u fast food had grown from to sales risen only during that period squeezed between healthier fresher dining options on one side less expensive burger sandwich players other fallen out favor with american consumers papa john predicted franchised same store would be flat down hut expected modest domestic growth prognosis for domino whose been or four straight years dim company share price more than since early wall street analysts dubious about near term recovery citigroup forecasting below average top line trends through financials weren t problem driver analysis brand tracking we uncovered speed best delivery no longer key drivers purchase falling farther behind taste unfortunately fifty pushing efficiency eroded reputation when it came among big chains ranked last subsequent quantitative los...