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...Vol no june a case study of consumer satisfaction kentucky fried chicken rudresh pandey k s rao cha ching er daisy mui hung kee wan jun chua hui shan hon chong yi tan sakshi tayal sariya p narendath abes engineering college ghaziabad th km stone nh u india cms business school seshadri rd gandhi nagar bengaluru karnataka universiti sains malaysia jalan sg dua minden pulau pinang correspondence email pandrey ac in orcid id abstract the purpose this is to examine towards corporation kfc paper presenting what are factors influencing known as one most popular fast food chains around world findings indicate that services and products give big impact on thus consumers satisfied with current keywords introduction play vital role all businesses quality provided by each branch main for increase their customer over years its actual product not only consists but also satisfactory service target customers general defined manufacture or sold market company asman et al we know nowadays highly competi...