Case Study Pdf 216474

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Volume 1 2012 www.csscjournal.org ISSN 2167-1974 Fight Viral with Viral: A Case Study of Domino’s Pizza’s Crisis Communication Strategies Cory L. Young Arhlene Flowers Ithaca College ...

Filetype PDF | Posted on 18 Feb 2023 | 2 years ago

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...Volume www csscjournal org issn fight viral with a case study of domino s pizza crisis communication strategies cory l young arhlene flowers ithaca college abstract was embroiled in situation when two rogue employees posted videos adulterated food on youtube april tim mcintyre vice president communications part the internal team that delivered company plan through twitter and what makes this story so compelling is social media aspect both itself strategy for managing using approach paper assesses decision to integrate same medium sparked into manage it questions efficacy best practices principles management age keywords public relations overview background way which companies communicate stakeholders during event rapidly changing hour access provided by internet facebook practitioners other executives are struggling craft messages maintain control flow within dynamic landscape as schiller explains times while corporate preparing manicured statements customers blogging e mailing posting...

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Posted on: 18 Feb 2023 | 2 years ago
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