Experiment Pdf 215749 | Luttin, (352879ll)

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File: Experiment Pdf 215749 | Luttin, (352879ll)

HALO EFFECTS IN CONSUMER SURVEYS Master Thesis Erasmus University Rotterdam Erasmus School of Economics Author: Lidia V. Luttin Student Number: 352879 E-mail address: 352879ll@eur.nl Supervisor: Prof. Dr. Martijn G ...

Filetype PDF | Posted on 17 Feb 2023 | 2 years ago

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...Halo effects in consumer surveys master thesis erasmus university rotterdam school of economics author lidia v luttin student number e mail address ll eur nl supervisor prof dr martijn g de jong study program business specialization marketing date abstract the effect a systematic response error is often neglected when constructs are measured with multi item scales however it can distort results obtained by and result wrong conclu sions strategic decisions this provides an extensive compilation present knowledge such as definitions methods to measure detect statistical well design oriented approaches reduce additionally findings conducted experiment examine five on reported indicate reducing for survey length intermixing scale items screen combination both table contents list tables iv abbreviations introduction problem statement research questions academic managerial relevance structure literature review measurement hypotheses conceptual models method manipulations measures sampling pr...

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Category: Uncategorized / Uncategorized
Posted on: 17 Feb 2023 | 2 years ago
Tag: download pdf, luttin, 352879ll,
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File size: 2.12 MB
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