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...The media marshmallow test psychological and physiological effects of applying self control to mobile phone david m markowitz jeffrey t hancock jeremy n bailenson byron reeves stanford university electronic copy available at https ssrn com abstract this research draws on a classic delay gratification framework from psychology examine exercising with total subjects were randomly assigned sit in an unadorned room for six minutes either use their b device but resist using it or c alone no participants reported more concentration difficulty mind wandering present compared while resisting led greater perceived abilities than sitting without skin conductance data consistent across conditions first three experiment after which who resisted less aroused those together findings suggest that is complex phenomenon affects behavior phones are central social professional life networked age example meeting friend concert may require purchasing tickets texting conversation call arrange location reque...