Case Study Pdf 214566 | Case Study Danup Pedro Magrico

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File: Case Study Pdf 214566 | Case Study Danup Pedro Magrico

masters of science in business administration danone let s rebrand danup enhancing brand consumer personality congruence through packaging design pedro m magrico 152111019 advisor professor pedro celeste case study submitted ...

Filetype PDF | Posted on 17 Feb 2023 | 2 years ago

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...Masters of science in business administration danone let s rebrand danup enhancing brand consumer personality congruence through packaging design pedro m magrico advisor professor celeste case study submitted partial fulfillment requirements for the degree msc at catolica lisbon school economics abstract light profound changes shaping portuguese dairy market and overall worsening performance this assesses visual rebranding strategy impact its new on equity using extensive secondary data collected from an depth interview to one company managers we first examine yogurt industry growing competitive landscape key drivers affecting structure next focus architecture whose foundation rests developing a congruent with target consumers so as positively influence specific responses online survey based aaker framework was designed test perceptions traits elicited by old designs our findings suggest effectively enhances it better communicates young adults characteristic exciting supporting likeabi...

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Posted on: 17 Feb 2023 | 2 years ago
Tag: download pdf, case, study, danup, pedro, magrico,
Filetype: PDF
File size: 1.87 MB
Views: 101x
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