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...Anne suryani comparing case studi study and ethnography as qualitative research approaches abstract this article reviews several differences between in terms of definitions characteristics strengths limitations it provides current information by these from various social researchers perspectives although each method has strong points they both have conducting observation interview data collection techniques choosing the length time gathering reporting details a particular reality key words approach are two most popular more scholars interests researching phenomena application growing rapidly for instance interpersonal communication marketing tend to apply studies while intercultural prefer employ is important understand background before which technique that will appropriate our firstly describes concerns about followed some conclusions department faculty political sciences university indonesia jurnal ilmu komunikasi volume nomor juni studydefinitions there first defined deeply observe...