Case Study Pdf 214440 | Iceb 2021 Paper 62 Full

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Huang, M. & Yen, B. P.C. (2021). Driving forces for digital Huang & Yen transformation – Case studies of Q-Commerce. In Proceedings of The International Conference on ...

Filetype PDF | Posted on 17 Feb 2023 | 2 years ago

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...Huang m yen b p c driving forces for digital transformation case studies of q commerce in proceedings the international conference on electronic business volume pp iceb nanjing china december minyi benjamin corresponding author researcher university hong kong sar huangminyi hotmail com associate professor benyen hku hk abstract companies want to leverage emerging technologies achieve but most them are reluctant take action this study investigates behind investment by studying how hktvmall and pandamart have invested new enable though follows a modular approach staged we found that both cases has been driven economic factors cost reduction revenue generation social changing demographic characteristics customer behavior technological proprietary technology advantages capabilities keywords it innovation infrastructure introduction attracted lot interest from academics industrial practitioners due its profound impact organizational can change way individuals organizations perceive seize tr...

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Posted on: 17 Feb 2023 | 2 years ago
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