4 Item Download 2023-02-17 00-18-02

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File: 4 Item Download 2023-02-17 00-18-02

International Journal of Business and Social Science Volume 9 • Number 2 • February 2018 The Halo Effect in Sports Prof. Dr. Gerd NUFER Natalie ALESI Reutlingen University ESB Business ...

Filetype PDF | Posted on 17 Feb 2023 | 2 years ago

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...International journal of business and social science volume number february the halo effect in sports prof dr gerd nufer natalie alesi reutlingen university esb school germany abstract a can lead to significantly biased distorted judgments numerous situations settings daily life however its impact has barely been researched sporting environment although it might help great deal understanding how sport fans think behave this paper provides an literature review on different research fields built upon state art empirical study based two ger man soccer clubs vfb stuttgart fc bayern munich analyzes presence effects explained by identity theory shows that supporters rate aspects respective team for example president s competency more favorable than common spectators even increases with higher level identification keywords heuristic cognitive bias management marketing football introduction people make decisions every day these be only small ones like deciding what wear or which dish choose bu...

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Posted on: 17 Feb 2023 | 2 years ago
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