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...Datasets for online controlled experiments c h bryan liu angelo cardoso paul couturier emmaj mccoy imperial college london asos com uk ac abstract oce are the gold standard to measure impact and guide decisions digital products services despite many methodological advances in this area scarcity of public lack a systematic review categorization hinder its development we present rst survey taxonomy which highlight dataset support design running with adaptive stopping an increasingly pop ular approach enable quickly deploying improvements or rolling back degrading changes release such containing daily checkpoints decision metrics from multiple real run on global e commerce platform is guided by broader discussion data requirements common statistical tests used experimentation demonstrate how use scenario using sequential bayesian hypothesis learn relevant parameters each introduction oces have become popular among technology organizations measuring their guiding business large tech compan...