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...University of twente faculty behavioural management and social sciences chair technology supply prof dr habil holger schiele master thesis block b topic strategic at the level purchase categories a multiple case study to explore category strategy development in practice submitted by stange raphael supervisors jan telgen number pages total text words on bibliography programme used endnote enschede th december i table contents index figures ii tables iii abbreviations iv introduction applying process order achieve competitive advantage foundations research is still its growth phase but definitions core concepts are available introducing four stage framework for application tools integrating knowledge from theories into models frameworks or methods taxonomy processes purchasing increasing performance firm supplier managing market strategies maintain sustainable developing maturity profile streams literature benefits achieving preferred customer status preferential resource allocation appe...