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...African journal of hospitality tourism and leisure volume issn x copyright ajhtl author s open access online http www com tourist perceptions factors influencing destination image a case study selected kimberley resorts rene haarhoff head department event management central university technology free state south africa email rnel cut ac za abstract is the sum perceptual beliefs knowledge affective feeling total impression that visitor holds about particular it plays critical role in determining purchase decisions choice process attractiveness order for or resort to be differentiated from its competitors must have correlative perception quality as consumer does formation determined by attributes characteristics has offer exposition information receives these are known external also influenced personal like motivation past experiences attitudes expectations which internal images important because they influence decision making behaviour potential tourists good leads positive satisfaction...