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...Ijoi http www online org constructing integrated rural tourism innovation development indicators ping tsan ho assistant professor department of leisure and sports college life creativity cheng shiu university taiwan corresponding author k csu edu tw chun te lee associate abstract this study is based on the principle supply demand to integrate concept destination branding has fol lowing purposes explore relationship between ru ral capital analyze evaluate in novation its construct taiwanese context delphi method analytic hierarchy process are used an indicator structure obtained a total subsystems dimensions weight subsystem for sustainability networking research findings draw following conclusions first evaluative were established holistic finding suggested that building stakeholders mutual interest interaction important second destina tion strengthens foundation turn increas ing identity respectfulness finally rurality can discriminate them from other indi international journal organi...