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...Experiential components of tour guiding in package tours mustafa ozdemir gurel cetin and fusun istanbullu dincer the objectives this chapter are to identify measure their impact on tourist satisfaction determine examine role guides contribution guide s interpretation experience items guided based survey data informed by a qualitative phase explore most salient attributes among suggest practical implications for operator operations associations certification educational institutions curricula theoretical tourism literature keywords customer experi ence professional introduction has been discussed as an important factor organizational success positive experiences have potential create loyal customers hence acknowledged source competi tive advantage et al strategies also evolved aiming provide rather than merely selling products services pine gilmore evolution is more evident industry karayi lan various research studies confirmed that memorable correlate with behaviors buon incontri defin...