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...Tourism destination marketing strategy october contents executive summary introduction and objectives definition of tourists influences trends current potential visitor markets swot analysis product audit customer expectations perceptions image a branding b signage c promotional opportunities d public relations organisation structure industry strategies action plan appendix metropolitan perth survey centre disclaimer kirkgate consulting has prepared this report for use its clients only the material contained in is general nature neither purports nor intended to be specific advice on any particular matter other than relating client which was no person should act basis without taking appropriate professional their own circumstances apart from providing purposes expressly disclaims liability respect anything done or omitted as consequence by david duncanson eddie watling terry penn ian mackenzie coordinates asset research city armadale recognises growing importance local economy order man...