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...Webology volume special issue on computing technology and information management september green marketing strategy as a sustainable solution to tourism development in vietnam hoang phuong nguyen academy of politics region ii ho chi minh city e mail nghoangphuong gmail com viet duc bui institute engineering university hutech bv edu vn received march accepted june issn x doi web vsi abstract the study conducted theoretical review previous studies shows that research gap is correlation between social responsibility factors corporate reputation business performance practical context service industry also necessary suitable for s overall objective propose test model relationship case it travel methodology mixed method performed sequentially follows first qualitative through interviews with experts consider necessity problem adjust supplement scales concepts quantitative questionnaire survey according quota principle sample was selected size companies proposed second aid interpretation resu...