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...Development of sustainable tourism products by the dmo karmen mentil labelscape integration sustainability labels into mediterranean policies may content definition an integral product versus a simple individual offer reasons for developing complex in destinations characteristics certification as tool to support skills and trainings smes marketing awards schemes steps bottom up approach modelling customer journey get know touchpoints potential tourist best practice alpine destination references is characterised its nature it consists various offers consumed during trip each business or sub sector has guest e g hotels provide accommodation service gastronomy meals catering outdoor cultural activities museums etc these single services goods are interdependent complement other perceives this bundle implies that only if function their sequence coordinated with overall holiday experience gains value perceived attractive one most important tasks any develop instrument plan analyse optimise y...