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...Pragati journal of indian economy vol jan jun pp doi vi www journalpressindia com pjie press india mice tourism in powerhouse a new era rajeev ranjan mishra abstract meetings incentives conferences and exhibitions is among the key revenue spinners hospitality industry contemporary world apart from bringing together different facets into one comprehensive body it also allows nation to develop progressively according statistics released by organization wto there will be crore travellers worldwide end assumed that travel due business contribute nearly all international movement estimated market size rs crores its contribution global stands at paper highlights evolution investigates future prospects present research enumerates efforts being made central state governments promote destinations as brand ambassadors for country could place formidably map keywords exhibition introduction subset has become buzzword segment niche tremendous getting popularity across globe on account expansion acr...