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picture1_Marketing In Tourism Pdf 199871 | Isi Artikel 625091685788


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File: Marketing In Tourism Pdf 199871 | Isi Artikel 625091685788
INTERNATIONAL HUMANITIES AND APPLIED SCIENCES JOURNAL (IHASJ)  ISSN 26225808 Volume 1 Issue 1 August 2018    TOURISM MARKETING MANAGEMENT FRAMEWORK Adi Nurmahdi Faculty of Economic and Business adi.nurmahdi@mercubuana.ac ...

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...International humanities and applied sciences journal ihasj issn volume issue august tourism marketing management framework adi nurmahdi faculty of economic business mercubuana ac id abstract the purposes this paper is to deliver a conceptual model which enable analyzing insight strategy formulation implementation local hospitality board administrator knowing organizational position in market place important for that internal external ie matrix can be descriptive analysis method secondary data collected through study literature other publication consists environment assessments score mix effectiveness segmenting targeting positioning stp grand carried out overview options alternative strategies has suggests should increase its corporate competitiveness by distinguishably offering products are different from competitors enhancing values offered attractive tourist destinations as well considering wisdoms culture embedded product so simultaneously raise revenues gained number visits enhan...
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