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...Ijre vol no september mice tourism in india challenges and opportunities author s jitendra singh ravi parkash assistant professor nims school of hotel management university jaipur rajasthan victoria institute solan h p appear to have little or connection business abstract are going places literally from the scenic conventions an event where primary activity backwaters kumarakom pink city attendees is attend educational sessions participates has clearly gone beyond solely metros tier ii cities like agra meetings discussions socialize other organized chandigarh amritsar goa kochi there a desire move events away conventional so as bring new definition with pleasurei e bleisure meeting spend exhibitions can generally be portrayed rising globally it being led by asia pacific region presentations products services invited expected rise predicted for incentive travel experienced strong year industry professionals audience object inducing sale informing expect more than per person visitors wit...