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...National and regional tourism planning the importance of effective in ensuring economic benefit sustainability is now widely recognized this volume introduces concepts looks at basic approaches techniques principles applied level divided into two sections book first explains describes marketing methodologies discussion takes account environmental socio cultural factors achieving sustainable development emphasis placed on practical applications implementing plans second section offers a range carefully selected international case studies drawn from wto experience which illustrate different elements practice issues involved covering essential an important contribution to understanding was developed with assistance consultant edward inskeep california based who has wide research training worked projects for world bank undp he written extensively both academic professional audiences including textbook integrated approach vnr contents list figures table vii introduction viii part i process ...