0718 1876 Jtaer 15 03 00107

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journal of theoretical and applied electronic commerce research this paper is available online at issn 0718 1876 electronic version www jtaer com vol 15 issue 3 september 2020 84 100 ...

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...Journal of theoretical and applied electronic commerce research this paper is available online at issn version www jtaer com vol issue september doi s universidad de talca chile pricing strategies in presence consumer ratings from the product customization perspective tian li xueying wang yifan wu east china university science technology school business shanghai litian ecust edu cn yifanwu received december revised form october accepted abstract although there abundant evidence that have significant impacts on firms it unclear how such are influenced by degree sets up a two period dynamic model to analyze firm changes its profitability when sells products with different degrees i e niche neutral or mainstream consumers uninformed value however first generate after their consumptions enable second better understand thus improve purchasing decisions our results show anticipation reviews should adjust strategy according particular for lower expected price comparing but adjustments over pe...

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Posted on: 06 Feb 2023 | 2 years ago
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