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...Perfume what do you get when the south of france cloud meets silicon valley a new generation fragrances made using big data and artificial intelligence by sarah daniel from outside world fragrance creation can seem magical mysterious marriage poetry chemistry it captures imagination conjuring images french born nose filling weathered leather bound note book with secret formulas or hand picking ingredients idyllic fields grasse s capital now picture that perfumer tapping touchscreen driven algorithms to develop next l eau d issey dior poison artisanry future perfumery for year old maxime garcia janin whose start up sillages paris creates custom scents machine learning method analysis falls under umbrella ai this digital transform ation was long time coming working briefly in lvmh oreal latter is one his investors he often heard colleagues pin industry decline on millennials assumption because are obsessed all things visual they wouldn t be interested buying me complete opposite ellecana...