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...Dr lindsey drylie carey glasgow caledonian university united kingdom l gcu ac uk aileen stewart a mature consumers relationship with their perfume la relacion de los consumidores maduros con su dates recieved reviewed published abstract resumen glamorous and stylish is an evocative glamuroso y elegante el es un product that provokes stimulus of the senses it producto evocador que provoca estimulo suggested basis for consumer choice sentidos se sugiere base en eleccion this should be based on olfactory del consumidor para este debe ser preference however process related preferencia olfativa sin embargo toma decision making has been shown to more decisiones relacionada proceso ha complex purchase demostrado mas compleja esta in category often maduro asocia associated long standing established luxury menudo las marcas fragancias lujo fragrance brands addition at frontline establecidas hace tiempo ademas sales are primera linea venta perfumes consultants who possess invaluable information ...