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...Matecwebofconferences doi matecconf c ownedbytheauthors published by edp sciences application of ahp ansoff matrix analysis in business diversification the case evergrande group a nan yin school nanjing xiaozhuang university city china abstract new method enterprise strategic research ahpansoff is put forward this paper for first time and applied practices using development strategy analyzed scientifically reasonably with as example finally main procedures are summarized introduction based on panel data public companies results indicating that educational background diversified kind entrepreneur was positve correlation degree chosen order to maximize profit occupy more market which would be higher if had generally suitable large enterprises great technical financial strength scale lower significant share regarded one aspect relationship between decision study choice target currently studied industry lan weiguo scholar from beijing several domestic experts scholars following technology ...