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picture1_Media Planning Multiple Choice Questions


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File: Media Planning Multiple Choice Questions
MEDIA PLANNING Multiple Choice Questions. 1. _______, in advertising, is a series of decisions involving the delivery of message to the targeted audience. A. Market Analysis B. Media Objective C ...

icon picture PDF Filetype PDF | Posted on 24 Jan 2023 | 1 year ago
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...Media planning multiple choice questions in advertising is a series of decisions involving the delivery message to targeted audience market analysis b objective c d strategy answer every plan begins with mix target helps planner understand consumption habit and accordingly choose most appropriate identification selection classification describes what you want accomplish refers number people that will be exposed vehicle at least once during given period time frequency reach cpm cpp average times an individual within continuity effective requires degree flexibility discontinuous covers two broad class implementation slot buying selected space way describing based on factors such as age gender education level town income etc demographic psychographic socio economic infographics their life style attitudes aspirations habits demographics psychographics primary goal efficiency scheduling can help avoid irritation factor keep campaign freshers for longer random waves avails magazines starts i...
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