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...International journal of research in social sciences vol issue september issn impact factor homepage http www ijmra us email editorijmie gmail com double blind peer reviewed refereed open access included the serial directories indexed listed at ulrich s periodicals directory u a j gage as well cabells publishing opportunities role media building better society dr bhavna sood abstract world today is dominated by which has caught imagination not only one generation but all generations together since beginning st century due to advance technology and its influence on societies grown exponentially initially there was telegram till then print gained grip over audience newspaper magazines recently with electronic from radio television now internet new including palmtops cell phones kindle etc whole scenario under gone change objective before discussing mass it imperative explain three basic functions providing information entertainment education are both positive negative influences aim our ...