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...The sage international encyclopedia of mass media and society norms contributors paulo m barroso edited by debra l merskin book title chapter pub date access may publishing company publications inc city thousand oaks print isbn online doi http dx org n pages all rights reserved this pdf has been generated from knowledge please note that pagination version will vary reference greek nomoi latim norma meaning carpenter s square rule pattern are socially shared rules behavior or action expressing what one ought not to do under certain circum stances authoritative standards right wrong truth falsehood which someone something is judged on basis approved disapproved therefore precepts models govern guide courses social actions entry provides an overview in general particular then explores as a factor socialization however these must be followed people free beings since th century bce cient thinkers realized lives individuals only affected nature physis but also conventions like depend collect...