JURNAL STRATEGI KOMUNIKASI RADIO METTA FM DALAM MENINGKATKAN BRAND AWARENESS DI KOTA SURAKARTA (Studi Deskriptif Kualitatif Pada Radio Metta FM Surakarta) Oleh : Fauzan Achmad Al Hafidz D0215043 PROGRAM STUDI ...
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...Jurnal strategi komunikasi radio metta fm dalam meningkatkan brand awareness di kota surakarta studi deskriptif kualitatif pada oleh fauzan achmad al hafidz d program ilmu fakultas sosial dan politik universitas sebelas maret chatarina heny dewi surwati s sos m si abstract the is one of mass media outlets that deals with people needs can provide a variety information entertainment and educatation family in city which always tries to an innovative for preferred use among but comunicationd technologies evolving required adjust staying alive more well known gerneral public so research aims find out how communication strategies are used form promotion mix tools marketing communications made up advertising sales relations direct using these toools requires strategy this teory sostac model by corresponding stage determining market rate conduct situation analysis designing detailed executing evaluate qualitative descriptive method date sources obtained through interviews documentaries informa...
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