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...Available online at www sciencedirect com procedia food science international conference of sabaragamuwa university sri lanka icsusl impact labeling information on consumer purchasing decision with special reference to faculty agricultural sciences b e s bandara d a m de silva c h maduwanthi w i warunasinghe belihuloya abstract attitudes towards the nutritional aspect foods are increasing rapidly in this context labels products play significant role providing relevant nutrition consumers study was conducted view identifying important aspects that would examine time ultimate objective draw conclusions provide for processors about behavior related and intention pre tested structured questionnaire employed collect data from random sample respondents rank based quotient test descriptive analytical tools were used analyze shows majority tend when making due evaluate bility product vegetarians religious reasons avoid diseases check whether suita is organically grown or not complicated life s...