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...International journal of marketing studies may mcdonald s new communication strategy on changing attitudes and lifestyle tianbai deng mba solbridge school business daejeon south korea e mail dengtianbai hotmail com abstract achieving maintaining wide scale positive dietary change is a complex formidable endeavor given the current food environment moreover for to occur nutrition messages should be communicated in scientifically precise yet practical motivating manner tries its best adapt strategies situation paper discussions regarding efforts methods take deliver evaluate impact illustrated both challenges opportunities facing description analysis channels illustrate near future keywords health america nowadays some two thirds americans are overweight roughly percent american children or obese big macs super size french fries have drawn criticism lawsuits promoting obesity governments influential advocates around world blame marketers explosion childhood many countries taken measures b...