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...Adrian solek behavioral economics approaches to public policy journal s of international studies vol no pp doi r e p a c foundation i t n csr cracow university poland mail uek krakow pl abstract q relatively new school thought is complementary received the neoclassical model decision making as it accounts for psychological factors june st revision underlying people choices which are omitted by standard models several cognitive september tendencies have been identi ed ese ndings may be used makers tools accepted furthering desirable behavior individuals such regulation take form october either soft or more heavy handed paternalism however its implementation raises some criticisms ranging from practical issues fundamental questions re specting freedom choice presented paper compares ways in decisions and addressed implications their assumptions measures that taken gov ernment controversies elicited paternalistic also elaborated keywords biases jel classi cation d h l introduction recent ...