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...Advances in intelligent systems research volume international conference of organizational innovation icoi application transaction cost theory on repurchase intention li shan chen associate professor school management fujian university technology fuzhou city china sun ms hinet net abstract this study presents a theoretical model for ii background understanding customers an empirical was conducted to examine the results indicate that online is negatively associated with their perceived and first introduced by resources ethnic personal indirect quanxi furthermore impulse buying coase his article nature firm he environment will influence when attempt explain why firms exist defined consider shopping according costs making exchange implications suggestion future are market which includes adapting negotiating contracting discussed monitoring keywords classic economic it considered all resource introduction production could be carried large i information symmetric thus trade without however ...