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...School of distance education university calicut b com bba admn onwards i semester complementary course managerial economics question bank the famous book on an enquiry into nature and cause wealth nation was written by a alfred marshall adam smith c j m keynes d pigou classical definition is given lionel robbins known as father welfare neo say scarcity new suggested micro studies economic actions behavior individual units aggregates total employment general price level macro concerned with theory firm household expenditure consumer author interest money page dealing only aspects normative science deals practical all above modern also called growth neoclassical classified ragnar frisch who regarded business joel dean decision making are two important functions executive firms forward planning directing supervising administration rupee tomorrow worth less than today relates to opportunity cost principle discounting equimarginal none these demand income allocation available resources amon...