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...Page opportunity in failure adding i e to introductory economics adam galambos lawrence university abstract this note contend that the subjects of innovation and entrepreneurship need be included curriculum propose a specific strategy for including them argue it can both practical effective add these by bringing into discussion market failures entrepreneurs see where economists their solutions are often instructive perspective new dimension while taking much overdue step include additionally modification provides an enrich with austrian number references provided help guide instructors implementation proposal introduction there have been many calls bring undergraduate up date several respects particular microeconomics course is especially reform not all agree example comments mankiw college students only they take therefore important vehicle make impact on general understanding becker economic theory has progressed substantially past few decades well developed areas yet serious ferguso...