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...Cambridge university press microeconomics for mbas the economic way of thinking managers richard b mckenzie and dwight r lee frontmatter more information this is first textbook in written exclusively mba other serious business students to help them develop by applying theory a variety problems that as future real world firms will find relevant third edition has been designed work with conventional courses well online hybrid short video modules are available on you tube at https www youtube com user richardmckenzie videos longer lectures resources website org each chapter also concludes discussion review questions links readings combination provides complete course advanced continue minimize technnical mathematics instead focus teaching intuitive text structured clearly accessibly part presents basic applications policies applies management issues between authors provide perspectives section containing an article or blog entry serves source presenting new different often counterintuitiv...